Congratulations to Dr. Gyan Prakash, Assistant Professor, Department of Humanities and Management, NIT Jalandhar for his recent publications:
Article Title: “Linking brand personality to brand equity: measuring the role of consumer-brand relationship”
Authors: Anees Ahmad, Swapnarag Swain, Pankaj Kumar Singh, Rambalak Yadav and Gyan Prakash
Journal: Journal of Indian Business Research
Impact Factor: 1.18
Publisher: Emerald Insight
URL: https://www.emerald.com/insight/content/doi/10.1108/JIBR-01-2021-0017/full/html
DOI: 10.1108/JIBR-01-2021-0017
Article Title: "Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment".
Authors: Sahiba Sharma, Gyan Prakash, Anil Kumar, Eswara Krishna Mussaad, Jiju Antony and Sunil Luthra.
Journal: Journal of Cleaner Production
Impact Factor: 7.246
Publisher: Elsevier
URL: https://www.sciencedirect.com/science/article/pii/S0959652621012580
DOI: 10.1016/j.jclepro.2021.127039
Title: Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation.
Authors: Pankaj Kr. Singh, Anees Ahmad, Gyan Prakash and Prabhat Kumar Singh Kushwah
Journal: Asia Pacific Journal of Marketing and Logistics
Link: https://www.emerald.com/insight/content/doi/10.1108/APJML-05-2019-0321/full/html
DOI: 10.1108/APJML-05-2019-0321