Course
Certificate Programme in Digital Marketing
A Certificate Programme in Digital Marketing offered by
Dr B.R Ambedkar National Institute of Technology,
Jalandhar. Digital marketing is the component of marketing
that utilizes internet and online based digital technologies
such as desktop computer, mobile phones and other digital
media and platforms to promote products and services. Digital
Marketing Course involves doing Marketing on web. Digital
Marketing is promoting products or Brands via one or more forms of electronic mediums.
Digital Marketing is one of the few industries where the demand for
skilled professionals is significantly higher than the supply.
The Internet today has become a mainstay in core marketing
activity like advertising, sales, creation of word-of-mouth
customer service, new product design and even branding. The
training sessions will enable the participants to unleash the
potential of digital media and in the process will ensure that
they have acquired the right skills to explore the opportunities in digital world.
Candidates are required to Register for Entrance Examination through the below link:
Registration Form
- The Registration Fee for Entrance Exam is Rs. 500/-
To complete the Registration, Candidates are required to pay the Registration Fee of Rs. 500/- by clicking the below link:
Registration Fee Payment
Certificate Programme in Digital Marketing
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computer, mobile phones and other digital media and platforms to promote products and services. Digital Marketing Course involves doing Marketing on web. Digital Marketing is promoting products or Brands via one or more forms of electronic mediums. Electronic Mediums like Laptop, Mobile and Tabs etc. Digital Marketing is one of the few industries where the demand for skilled professionals is significantly higher than the supply. The Internet today has become a mainstay in core marketing activity like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. The training sessions will enable the participants to unleash the potential of digital media and in the process will ensure that they have acquired the right skills to explore the opportunities in digital world.
Learning Outcomes
- Understand how they can use digital marketing to increase sales and grow their business.
- Using digital marketing efforts to connect you with consumers on the Internet
- Become familiar with the elements of the digital marketing plan.
- Increasing the visibility of your business and helping you with building a great reputation for your business in the online arena.
- Explore objectives for digital marketing initiatives. To find out what people are saying about a brand or company online and communicate the messages in the data
- Learn how to use web site analytics tools, the advantages and limitations of each tool and know how to interpret the data.
Who Should Attend
- Working executive with an interest in Digital Marketing who wishes to complement and upgrade their knowledge in different practical and relevant aspects of marketing domain should enroll for this program.
- Entrepreneurs and Business Owners who have the ambition to create and establish their business presence globally through online marketing.
- Interns or early professional who want to enhance their knowledge in online marketing methods and want
Duration
Mode
Eligibility
- Graduation or equivalent degree from any recognized university or institute.
- Working professionals.
- Corporate nominated (graduation criteria may be considered for exemption in cases where participants have some prior experience in project management).
Curriculum
- Introduction to Digital Marketing
- Creation of Website
- Fundamentals of Google Ads
- Video Advertising using YouTube
- Advertising on mobile
- Search Engine Optimization (SEO)
- Social Media Marketing
- Web Analytics
- Introduction to Google Webmaster
- Infographics
- Google Business Registration
- Online Payment Gateway
- Online Reputation Management
Opportunities in Digital Marketing
- Start own company
- Affiliate Marketing Income
- Professional Job
- Freelancing job
- Content Writers
- Digital Marketing Manager
- Social Media Marketing Experts
- And many more …
Assessment
Periodic evaluations are built in throughout the duration of the course. Students will be awarded the course completion certificate from NIT Jalandhar.
Facilities in Campus
- Smart classroom facilities
- Well-furnished hostels for boys and girls.
- Transport facilities available.
- The Total Course Fee is Rs. 45,000/-
- The Admission Fee is Rs. 5,000/- which will be adjusted in the installments of the fee.
- The First Installment is Rs. 25,000/-
- The Second Installment is Rs. 15,000/-
Note: The link for Course Fee payment will be provided to the candidates who
will clear the examination.
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Experts
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Dr S K Mishra
Head
Centre of Continuing Education
Dr B R Ambedkar National Institute of Technology, Jalandhar
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Mr Bhupinderjit Singh
Scientific Officer
Computer Centre
Dr B R Ambedkar National Institute of Technology, Jalandhar
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Dr Nonita
Assistant Professor
Department of Computer Science & Engg.
Dr B R Ambedkar National Institute of Technology, Jalandhar
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Dr Mohit Kumar
Assistant Professor
Department of Information & Technology
Dr B R Ambedkar National Institute of Technology, Jalandhar
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Dr Prashant Kumar
Assistant Professor
Department of Computer Science & Engg.
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Dr Ajay Dutta
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Mr Ravish Kumar
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Er Omika
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Mr Vikas Sehgal
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