| 2023 |
Technological Forecasting and Social Change, Volume 187, February 2023, 122199, Category 'A' Q1 Listed, Impact Factor: 10.884 |
Sumit Kumara, Gyan Prakash, Bhumika Gupta, Giuseppe Cappiello How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models |
| 2021 |
Asia Pacific Journal of Marketing and Logistics, Volume 33 Issue 8 (‘A’ category in ABDC List), Q1 listed Journal, Impact Factor: 4.643 |
Pankaj Singh, Anees Ahmad, Gyan Prakash and Prabhat Kumar "Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation" |
| 2021 |
Journal of Indian Business Research |
Anees Ahmad, Swapnarag Swain, Pankaj Kumar Singh, Rambalak Yadav, Gyan Prakash "Linking brand personality to brand equity: measuring the role of consumer-brand relationship" |
| 2021 |
Journal of Cleaner Production, Volume 303, (‘A’ category in ABDC List), Q1 listed Journal, Impact Factor: 11.072 |
Sahiba Sharma,Gyan Prakash, Anil Kumar, Eswara Krishna, Mussada, JijuAntony & SunilLuthra "Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment" |
| 2020 |
International Journal of Economics and Business Research, (‘C’ category in ABDC List) Article in Press |
Gyan Prakash "Does organic food consumption matters to young consumers? A study on young consumer’s of India" |
| 2020 |
International Journal of Business Excellence. Q2 listed Journal, Article in Press |
Sahiba Sharma and Gyan Prakash "Expatriates and Social Support: Exploring Conceptual Role of Unconscious Bias " |
| 2020 |
International Journal of Business Innovation and Research, Q3 Listed Journal, Article in Press |
Pankaj Singh, Swapnarag Swain, Anees Ahmad & Gyan Prakash "Young consumers’ loyalty towards premium and non premium shoe brands" |
| 2020 |
International Journal of Environment, Workplace and Employment, 2019, (‘C’ category in ABDC List) Article in Press |
Preshita Neha Tudu & Gyan Prakash "Impact of perceived risks on consumers purchase intention while buying Luxury items online" |
| 2020 |
Journal of Retailing and Consumer Services, (‘A’ category in ABDC List),Q1 Listed Journal, Impact factor: 10.972 |
Anil Kumar, Gyan Prakash and Gaurav Kumar "Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study" |
| 2020 |
International Journal of Business Innovation and Research,Q3 Listed Journal, Article in Press |
Sharma, S., Prakash, G., & Singh, K. "Workplace Incivility: An Organizational Perspective towards Expats Turnover." |
| 2019 |
Journal of Retailing and Consumer Services Volume 50, September 2019, Pages 163-169 (‘A’ category in ABDC List), Q1 Listed Journal, Impact Factor: 10.972 |
Gyan Prakash, Sangita Choudhary, Anil Kumar, Jose Arturo Garza-Reyesd, Syed Abdul Rehman Khan, Tapan Kumar Panda "Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation" |
| 2018 |
Paradigm, Vol 22(1), pp 65-79 |
Ruchi V. Dixit & Gyan Prakash. Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM) An Empirical Study |
| 2018 |
Food Quality and Preference. Vol. No. 66, pp.90-97 (‘A’ category in ABDC List), Q1 Listed Journal, Impact Factor: 6.435 |
Gyan Prakash, Pankaj Kumar Singh & Rambalak Yadav. Application of Consumer Style Inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products |
| 2017 |
Journal of Scientific and Industrial Research, Q2 Listed Journal, Impact Factor: 1.056 |
Gyan Prakash & Pramod Pathak. Determinants of Counterfeit Purchase: A Study on Young Consumers of India |
| 2017 |
Journal of Cleaner Production. Vol.141, pp. 385-393, (‘A’ category in ABDC List), Q1 Listed Journal, Impact Factor: 11.072 |
Gyan Prakash & Pramod Pathak. Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. |
| 2015 |
Man in India, Vol. 95, No. 4, pp 903-916, Q2 Listed Journal |
Gyan Prakash & Pramod Pathak "Empowering the rural consumers through rural marketing: A review of Indian rural markets" |
| 2014 |
Indian Journal of Marketing Vol. 44 No. 8, pp 43-55 (‘C’ category in ABDC List) |
Gyan Prakash & Pramod Pathak. Understanding rural buying behaviour: A study with special reference to FMCG products |
| 2014 |
International Journal of Business Management and Leadership. Vol.5 No. 2, pp. 257-264 |
Gyan Prakash & Pramod Pathak "Understanding Indian Rural market" |
| 2013 |
The Alternative. Vol. 12, No. 2, pp 14-29 |
Gyan Pralkash & Pramod Pathak "An Empirical Analysis of Rural Consumers’ Buying Behaviour towards FMCG Product". |
