Congratulations to Dr. Gyan Prakash, Assistant Professor, Department of Humanities and Management, NIT Jalandhar for his recent publications:
Title: Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation.
Authors: Pankaj Kr. Singh, Anees Ahmad, Gyan Prakash and Prabhat Kumar Singh Kushwah
Journal: Asia Pacific Journal of Marketing and Logistics
Link: https://www.emerald.com/insight/content/doi/10.1108/APJML-05-2019-0321/full/html
DOI: 10.1108/APJML-05-2019-0321