Congratulations to Dr. Gyan Prakash, Assistant Professor, Department of Humanities and Management, NIT Jalandhar for his recent publications:

1. Article Title: “Linking brand personality to brand equity: measuring the role of consumer-brand relationship” 
   Authors: Anees Ahmad, Swapnarag Swain, Pankaj Kumar Singh, Rambalak Yadav and Gyan Prakash
   Journal: Journal of Indian Business Research
   Impact Factor:  1.18
   Publisher: Emerald Insight
   URL: https://www.emerald.com/insight/content/doi/10.1108/JIBR-01-2021-0017/full/html
   DOI: 10.1108/JIBR-01-2021-0017

2. Article Title: "Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment". 
   Authors: Sahiba Sharma, Gyan Prakash, Anil Kumar, Eswara Krishna Mussaad, Jiju Antony and Sunil Luthra.
   Journal: Journal of Cleaner Production
   Impact Factor:  7.246
   Publisher: Elsevier
   URL: https://www.sciencedirect.com/science/article/pii/S0959652621012580
   DOI: 10.1016/j.jclepro.2021.127039

3. Title: Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation.
   Authors: Pankaj Kr. Singh, Anees Ahmad, Gyan Prakash and Prabhat Kumar Singh Kushwah
   Journal: Asia Pacific Journal of Marketing and Logistics
   Link: https://www.emerald.com/insight/content/doi/10.1108/APJML-05-2019-0321/full/html
   DOI: 10.1108/APJML-05-2019-0321

4. Title: "Young consumers’ loyalty towards premium and non-premium shoe brands"
   Authors: Pankaj Kr. Singh, Swapnarag Swain, Anees Ahmad and Gyan Prakash
   Journal: International Journal of Business Innovation and Research
   Link:  https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbir
    
5. Title: Expatriates and Social Support: Exploring Conceptual Role of Unconscious Bias.
   Authors: Sahiba Sharma and Gyan Prakash
   Journal:  International Journal of Business Excellence
   Link:  https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbex
    
6. Title: Does organic food consumption matters to young consumers? A study on young consumer’s of India
   Author: Gyan Prakash
   Journal: International Journal of Economics and Business Research
   Link:  https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=IJEBR
    
7. Title: "Workplace Incivility: An Organizational Perspective towards Expats Turnover."
   Authors: Sahiba Sharma,  Gyan Prakash and Kavita Singh"
   Journal: International Journal of Business Innovation and Research
   Link:  https://www.sciencedirect.com/science/article/pii/S0969698920312789?via=ihub
    
8. Title: Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study.
   Authors: Anil Kumar, Gyan Prakash and Gaurav Kumar
   Journal: Journal of Retailing and Consumer Services
   Link: https://www.sciencedirect.com/science/article/pii/S0969698920312789?via%3Dihub
    
9. Title: "Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation"
   Authors: Gyan Prakash, Sangita Choudhary, Anil Kumar, Jose Arturo Garza-Reyesd, Syed Abdul Rehman Khan, Tapan Kumar Panda
   Journal: Journal of Retailing and Consumer Services
   Link: https://www.sciencedirect.com/science/article/pii/S0969698919301560